Hiro Miyoshi, now operating from four locations in Mayfair, delivers the unique Omotenashi service to the high-end hair and beauty industry in London. Our philosophy is driven by the Japanese proverb, おきゃくさ まはかみさま (o kyaku sama ha kami sama): the customer is always right. Many translate this proverb more literally as “the customer is god” since it seems more apropos to the omotenashi sentiment.

Omotenashi is about providing exceptional customer service without the assumption of receiving a reward. One only needs to reside in Japan for a short time to realise just how much attention to detail is paid across many sectors of the service industry. Hiro Miyoshi stands for a fast, focused and luxurious encounter where the client's experience is as important to us as the final result.